Social Media Marketing Guru & Attorney

Tom Kherkher

HOST Bob Simon
CO-HOST Mauro Fiore
FEATURED SPIRITS Garrison Brothers, Brother's Bond Bourbon, Tom's Good Lovin'
DATE 9 April 2024

About This Episode

Get ready for a social media masterclass on Session 27 of Bourbon of Proof as we sit down with Tom Kherkher, also known as "Attorney Tom," the powerhouse behind The Kherkher Law Firm's viral success. Discover how Tom generated over 3,000 cases via social media over the last two years while spending under $5K. Learn how he leverages YouTube and Facebook to build a brand, foster trust, and deliver value, transforming viewers into clients and fans. He shares his secrets for engaging audiences with long-form content and reveals his strategies for successful joint venturing in the legal world. Tom's journey into the intersection of law, social media, and business growth is a game-changer for any lawyer looking to make their mark online!

Tom Kherkher, The Kherkher Law Firm

Transcript

Tom Kherkher (00:00):
My two main platforms are YouTube and Facebook. Actually, Facebook is my killer. Facebook in 2023, we did over half a billion minutes watched.

Bob Simon (00:10):
Wow. They feel like, "How am I going to be able to generate revenue? How can I get cases?" I mean there's free platforms out there. I mean with a webcam, an iPhone, and content, you can do this.

Tom Kherkher (00:25):
The internet thinks I look like the guy from Parks and Rec. I don't know if you-

Mauro Fiore (00:29):
I don't watch those kind of shows.

Bob Simon (00:31):
He's more into snuff films.

Mauro Fiore (00:33):
I'm into golf videos on YouTube.

Bob Simon (00:47):
Welcome to this episode of Bourbon of Proof, where we sit down over various cocktails, all whiskey, right, Mauro?

Mauro Fiore (00:53):
Always.

Bob Simon (00:53):
Always whiskey.

Mauro Fiore (00:54):
Bourbon, whiskey.

Bob Simon (00:56):
We interview those who have been successful at law and life, and we go over their life adventure. Today we have the honor of interviewing Mr. Tom Kherkher.

Tom Kherkher (01:05):
All right. Thanks for having me.

Bob Simon (01:06):
Tom. Before we pour the first brew, we want to thank always Charles Liu and Tom Hardy for giving us their bar here in Bike Shed in downtown Los Angeles. Welcome to LA, my friend.

Tom Kherkher (01:15):
Yeah, thank you. So you're telling me that the Tommy's Bar sign that you put up isn't for me?

Bob Simon (01:20):
No, you weren't that regal.

Tom Kherkher (01:22):
Okay.

Bob Simon (01:22):
Maybe next time.

Tom Kherkher (01:23):
Yeah, next time.

Bob Simon (01:23):
Give it a few years.

Tom Kherkher (01:24):
Yeah.

Bob Simon (01:24):
All right. So the first one we're going to jump into is this is a Garrison Brothers, and this is from Texas, obviously. Let me pour some for Mauro first because-

Mauro Fiore (01:38):
Texas has a lot of bourbon coming out lately.

Bob Simon (01:41):
It does, and they have some good ones. They have a big state and a lot of inclement weather that makes barrels taste different. So Tommy comes to us from Houston, Texas, born and raised.

Tom Kherkher (01:51):
That's right.

Bob Simon (01:51):
But spent his college days at UCSB Santa Barbara.

Tom Kherkher (01:56):
Go Gauchos.

Bob Simon (01:56):
Go Gauchos. So this one, the reason I selected this, not only is it from Texas, but this is the honeydew edition. My friend, Tommy, welcome to the honeydew list because you're having your baby soon.

Tom Kherkher (02:06):
Thank you.

Bob Simon (02:07):
That's all you execute.

Tom Kherkher (02:08):
Baby girl coming soon.

Bob Simon (02:09):
Congrats.

Mauro Fiore (02:09):
Congratulations.

Tom Kherkher (02:10):
Thank you.

Bob Simon (02:15):
Oh, this is great.

Mauro Fiore (02:16):
That's too good.

Bob Simon (02:17):
Yeah.

Mauro Fiore (02:17):
I'd get too drunk if I drank this.

Bob Simon (02:19):
Well, we have a long day. But this is from Hye, Texas. Do you know where Hye, Texas, is?

Tom Kherkher (02:23):
No idea.

Bob Simon (02:23):
It's H-Y-E. They made a rye in Hye.

Tom Kherkher (02:26):
Don't know.

Bob Simon (02:26):
I don't know. It sounds like it'd be very good.

Mauro Fiore (02:28):
It's amazing. So this has got a little bit of honey in it. I can taste the honey. It's amazing. Very smooth.

Bob Simon (02:33):
So, Thomas, let's jump into it. Are you a second-generation lawyer?

Tom Kherkher (02:38):
Correct. Both my parents are lawyers. They actually met in law school.

Bob Simon (02:41):
Where'd they go to law school?

Tom Kherkher (02:42):
South Texas College of Law, where I went as well.

Bob Simon (02:45):
You know a lot of lawyers who went to Southwest.

Mauro Fiore (02:47):
That's where they're famous for producing trial lawyers at.

Tom Kherkher (02:49):
Trial Lawyer University.

Bob Simon (02:51):
Yeah, that's right.

Mauro Fiore (02:51):
Yeah. Mark Lanier went there, the famous Texas big-time trial lawyer. A few of my other friends that I know that are trial lawyers from Texas all went there. So that's a place that trains trial lawyers.

Tom Kherkher (03:02):
Yeah, it's a great place. It's the only law school I applied to, so I'm glad I got in.

Bob Simon (03:06):
In and out. So tell us, what was it like growing up, the son of a trial lawyer? Because we all know your dad. What's it like?

Tom Kherkher (03:16):
It was great. If you asked me in fifth grade what I wanted to be, I would have told you the trial lawyer. I probably sat through maybe 20 trials before the time I graduated high school. My father would take me out of class and let me watch really important trials, not just his cases. I've probably watched a handful of my father trying cases, but he'd say, "Hey, this is a really important issue. It's a big case. Go skip school for two or three days and watch this and-"

Mauro Fiore (03:50):
My dad used to take me to the racetrack. But I guess similar life experiences.

Tom Kherkher (03:56):
Yeah.

Bob Simon (03:56):
Both gambling.

Tom Kherkher (03:57):
That's right. But I love it. I wanted to be a plaintiff's lawyer since I can remember.

Bob Simon (04:04):
I mean your dad only represents the people, right?

Tom Kherkher (04:07):
Yeah, only plaintiffs.

Bob Simon (04:08):
Only plaintiffs. How about you? Your practice the same?

Tom Kherkher (04:11):
The same, yeah. I started my own law firm in 2019. It's exclusively plaintiff's work now. I grew up in a single event, catastrophic injury, and also some mass tort kind of litigation. But I've unintentionally found myself in some securities litigation for plaintiff's work as well. So I'm just a general plaintiff's practitioner.

Bob Simon (04:39):
But what excites you? Because we talked a lot about this and we were telling Mauro earlier that you like to do the brain power shit, like creating new law.

Tom Kherkher (04:46):
That's right. Yeah. My firm, we have a fair amount of cases, and we have developed this business model where we actually joint venture the vast majority of our cases, probably 99%. I have a four-lawyer team, and in-house, we probably work on eight to 10 files.

Bob Simon (05:10):
Wow.

Tom Kherkher (05:10):
They're all interesting cases.

Bob Simon (05:14):
But you have thousands of other cases.

Tom Kherkher (05:16):
Correct.

Bob Simon (05:17):
Do you work on cases with your dad?

Tom Kherkher (05:19):
Yes.

Bob Simon (05:20):
What's that like?

Tom Kherkher (05:21):
It's amazing. It's a dream come true. Yeah. My biggest problem is my father is very selective on the cases he works on. So for every 10 cases I pitch him, he'll only take maybe one.

Bob Simon (05:35):
Wow. It's funny. We were driving around LA yesterday, and his dad called him just to see how he was doing. Checking on Tom.

Tom Kherkher (05:41):
That's right.

Bob Simon (05:41):
It was very nice.

Tom Kherkher (05:42):
It never stops.

Mauro Fiore (05:43):
Well, you're always his son.

Tom Kherkher (05:45):
My dad is my mentor. He's my best friend. It's amazing.

Bob Simon (05:49):
Do you have brothers or sisters?

Tom Kherkher (05:51):
I have three sisters, and then I have two half brothers. So my father has a five and a six-year-old. He remarried and started over. So lots of siblings.

Bob Simon (06:01):
So your new daughter's going to have an aunt and uncle?

Tom Kherkher (06:05):
Yeah, they're both boys.

Bob Simon (06:07):
Both boys. Two-

Tom Kherkher (06:07):
So two uncles that are around the same age.

Bob Simon (06:11):
Well, it sounds like the Mexican side of your family and the Irish side of my family.

Mauro Fiore (06:14):
Yes. Well, Mexicans, sometimes the aunts are younger than the cousins.

Bob Simon (06:19):
Yeah, that's right. I have a lot of second cousins that are really my uncles, but younger than me. It's weird, but whatever. A story for another time.

(06:26):
So tell us about, I don't know if you can name names, but you're in some very interesting, paving new ways for lawsuits, right? You talked about one where there's a very high-profile celebrity that's maybe defrauding some folks through-

Tom Kherkher (06:40):
Yeah. Well, we are-

Bob Simon (06:42):
I don't want you to name names on here, but just be a generalist. Okay?

Tom Kherkher (06:44):
Sure. Probably one of the most interesting cases that I'm working on is a cryptocurrency fraud class action.

Mauro Fiore (06:55):
What? Cryptocurrency fraud? I've never-

Bob Simon (06:58):
Who would have thunk it?

Mauro Fiore (06:58):
Are you sure?

Tom Kherkher (07:00):
Yeah. It's fascinating. It's fascinating because I would say the vast majority of cryptocurrency frauds, you have some anonymous entity behind it where there's no hope in ever recovering for the victims. But we have identified, and actually there's another case that is likely coming down the pipeline very soon of these entities that we know who they are and we know what they've done. Once you can get past that hurdle, there's a lot of really interesting legal issues that really are unprecedented. It's-

Bob Simon (07:39):
But how do you tie that? I mean, obviously there's no laws written specifically for these types of things.

Tom Kherkher (07:43):
Yeah. So right now crypto assets ... Well, I shouldn't say all crypto assets. The most important thing in this litigation is, is the crypto asset a security? I would go as far as to say most crypto assets will probably be considered securities. Once you boil down all the case law, it comes down to was it marketed as an investment? Did people say, "Hey, if you buy this, it's going to go up in value. We're going to make a lot of money?"

Bob Simon (08:14):
It has to be an answer, yes, for a layperson. I mean-

Tom Kherkher (08:17):
Correct. The only way in which it wouldn't be a security is if somebody had a NFT project of a cat and they said, "Hey, buy this cat because it's a cute cat." That's it.

Mauro Fiore (08:33):
What happened with all those NFTs? Are they all useless, worthless now?

Tom Kherkher (08:35):
They're all useless.

Mauro Fiore (08:37):
They were selling them for half a million dollars and craziness, and now they're all worth nothing?

Tom Kherkher (08:42):
Well, the problem is-

Bob Simon (08:43):
Actually, I've been to his office in Houston, and he actually has an NFT that's really an exhibit for trial. It's like he bought it because to prove that somebody got defrauded.

Tom Kherkher (08:52):
It was actually one of my clients, but yes.

Bob Simon (08:54):
Oh, wow.

Tom Kherkher (08:54):
Yeah. When one of my clients shipped it in.

Bob Simon (08:56):
It's pretty cool.

Tom Kherkher (08:56):
But the problem is most of the time they tie the NFT asset to some form of utility that never comes to fruition or some sort of yield or moneymaking opportunity. A lot of these projects say, "Hey, if you hold this asset, you will get an 8% yield every year paid in-"

Bob Simon (09:21):
That's a security.

Tom Kherkher (09:22):
Right. It's an investment. Correct.

Bob Simon (09:22):
That's an investment. But if you tie the NFT to just maybe something in the future, like a token for something, it's different.

Tom Kherkher (09:28):
But well, even then.

Bob Simon (09:29):
Really?

Tom Kherkher (09:31):
No. Really the only way in which you can get an NFT that I would think is not a security is if somebody said, "Hey, my NFT is, again, the picture of a cat. That's it. That's the only thing you're getting. You are buying this because you're getting a picture of a cat." Anything else that says, "Hey, hold onto this. It's going to go up in value," or, "Hey, it's going to-"

Bob Simon (09:50):
I saw ones where they were doing once, it was a sports memory. You're the only person that could own Michael Jordan doing the Air Jordan or something like that. That would be something I'd be like, "Come into my vault and check the shit out," if you're only one that owns it. You're just owning that art essentially.

Tom Kherkher (10:05):
Correct. It's a case-by-case basis. But the sports card companies who got into the space, they did a pretty good job, for the most part, of being very clear of what you are getting. You are getting this memory. They're not saying, "Buy this memory because in five years it's going to be worth three times the price," or, "Buy this memory and for every year you hold it, we're going to send you 10 more memories."

Bob Simon (10:35):
I was thinking, so Mauro and I are going to be on vacation with our families for a month in Spain this year. I've been documenting him sleeping all over the world of sleeping. I want to create an NFT series about it and let people own a piece of Mauro.

Mauro Fiore (10:48):
Own a piece of sleepy Mauro?

Bob Simon (10:49):
Sleepy Mauro.

Mauro Fiore (10:50):
I like that.

Tom Kherkher (10:50):
That's totally fine. Totally legal.

Mauro Fiore (10:51):
I like that.

Tom Kherkher (10:54):
Just don't add any utility to it.

Mauro Fiore (10:56):
Especially the ones when I'm playing UNO and I'm sleeping between cards, those are the best ones.

Bob Simon (11:01):
I don't even cheat when you do that either, allegedly.

Mauro Fiore (11:04):
We have the UNO World Championship every year in the summer. These matches go on for hours.

Bob Simon (11:10):
Hours.

Mauro Fiore (11:10):
Hours and hours.

Bob Simon (11:11):
Our wives fall asleep while we're playing. Then we just watch Dave Chappelle videos to keep us up.

(11:15):
All right. Let's do the next pour because, Mauro, you've got to finish that, bro.

Mauro Fiore (11:18):
I got defrauded when I was a kid by a sports card company.

Bob Simon (11:20):
Really?

Mauro Fiore (11:21):
Just like everyone else my age, there was Upper Deck was a card company, and they mass produced these Upper Deck Ken Griffey Jr. rookie cards.

Bob Simon (11:31):
1989 or '88.

Mauro Fiore (11:32):
What they did was the executives of Upper Deck kept printing more and more of them and selling them themselves and keeping the money, which is why Upper Deck no longer can produce Major League Baseball cards. They've been banned for life because-

Bob Simon (11:44):
I did not know that.

Tom Kherkher (11:44):
Wow.

Mauro Fiore (11:44):
Upper Deck defrauded everyone. But this Upper Deck Ken Griffey rookie, when I was a freshman in high school in the '80s ... Shows you how fucking old I am. They-

Bob Simon (11:53):
Oh, by the way, he'll be 50 in a couple months, and you'll be 30 this year.

Tom Kherkher (11:59):
Right.

Mauro Fiore (12:00):
There you go. See, I'm only 20 years older than this guy.

Bob Simon (12:03):
He could be your son. He could be your son.

Mauro Fiore (12:04):
The Ken Griffey rookie was a scam.

Bob Simon (12:07):
Really? On the Upper Deck? Because I have the Topps. I have the entire series. I think 1988 or '89. Some good players that year.

Mauro Fiore (12:14):
So you were born in then '94?

Tom Kherkher (12:16):
Correct.

Bob Simon (12:18):
Wow.

Mauro Fiore (12:18):
I was in law school in '94.

Bob Simon (12:20):
Really?

Mauro Fiore (12:20):
Goddamn. Look at this kid. Doing good. Doing good. Doing good.

Bob Simon (12:26):
Thousands of cases, not even 30. All right. Pour the next one because we're going to enter the next chapter.

Mauro Fiore (12:28):
We are-

Bob Simon (12:29):
No, no, no. We're doing this one.

Tom Kherkher (12:30):
Do I have to drink all of these?

Mauro Fiore (12:31):
Yes.

Bob Simon (12:32):
Yeah.

Mauro Fiore (12:32):
You do.

Tom Kherkher (12:32):
Oh my gosh, I'm not a drinker. I'm not a drinker, If you haven't-

Bob Simon (12:36):
We know.

Mauro Fiore (12:37):
You have not watched this? Did you ever see this show?

Tom Kherkher (12:38):
I watched it, but I figured we could do some-

Bob Simon (12:40):
There's no gimmicks here. There are no gimmicks.

Mauro Fiore (12:46):
Well, this one here, this one, I bought this, but this is for me and Bob, Brother's Bond. Me and Bob, this is my brother from another mother 100%. I love this guy. This is a new bourbon that came out. The two guys that were in Vampire Diaries, I think they kind of ripped off the idea from the guys from Breaking Bad who started throwing mescal company. That one's called Dos Hombres.

Bob Simon (13:09):
I have one in my house right now.

Mauro Fiore (13:10):
So they wanted to do their own, the Vampire Diaries guys. I'm not a big Vampire Diaries fan. But it's Ian and Paul from Vampire Diaries. What I like about this is-

Bob Simon (13:19):
It's signed, dude.

Mauro Fiore (13:22):
Yeah. I live in Hollywood, and they were at the liquor store in Hollywood signing bottles for fans. I just happened to walk in there when they were signing, so I bought one.

Bob Simon (13:30):
Did they sign your chest, too?

Mauro Fiore (13:32):
I actually had it tattooed, but no one wants to see that. But most of the profits from this company go to sustainable farming.

Bob Simon (13:41):
Oh, cool.

Mauro Fiore (13:41):
So it's like they're giving back. It's to sustainable farming in Indiana where they're from. This is from Indiana, so it's Indiana bourbon.

Bob Simon (13:52):
Indiana Bourbon. All right. Let's do a pour. Mauro also wanted to pick a Hollywood one here because after he watched a few of your videos, which we'll talk about how you create a lot of interest in the legal community. Mauro thinks that you're actually a movie maker. I want to transition this to figure out because-

Mauro Fiore (14:09):
I was saying the stuff I've saw that you showed me is true crime stuff, like 48 Hours.

Bob Simon (14:14):
Cheers. Cheers.

Mauro Fiore (14:15):
So you are a filmmaker.

Tom Kherkher (14:17):
Yes. So a little context.

Bob Simon (14:19):
Holy geez, [inaudible 00:14:20]-

Tom Kherkher (14:20):
... I started my own law firm in 2019. When I started my own law firm, I didn't have an advertising budget-

Bob Simon (14:28):
That's really good. That's pretty good.

Tom Kherkher (14:29):
... so I started making social media videos on YouTube. It turned out to be very successful instantly. Eight days into practicing law, my first big break was-

Bob Simon (14:41):
Eight days into-

Tom Kherkher (14:42):
Eight days into practicing law, a tragic event happened at a Houston Astros baseball game. A little girl was-

Bob Simon (14:50):
Because they were juicing. Was that it?

Tom Kherkher (14:52):
Okay.

Mauro Fiore (14:52):
Were they stealing signs?

Tom Kherkher (14:53):
No.

Bob Simon (14:53):
No. Okay, okay.

Tom Kherkher (14:55):
No, of course not. No. But it was a really tragic event. A Chicago Cubs player hit a line drive into the stands, and it hit-

Bob Simon (15:08):
Oh, I remember this.

Tom Kherkher (15:09):
It hit a two-year-old girl.

Bob Simon (15:10):
I remember this.

Mauro Fiore (15:10):
A two-year-old?

Bob Simon (15:12):
Yeah, I remember this.

Tom Kherkher (15:12):
Yeah, two or three-year-old, and she's still not okay to this day. I mean it is traumatic. In law school, I took a class called Baseball and the Law. Our professor.

Bob Simon (15:27):
What?

Tom Kherkher (15:28):
Yes. Our professor, Professor Champion, shout out Professor Champion.

Bob Simon (15:31):
Champion?

Tom Kherkher (15:31):
Champion is the world-leading expert on collective bargaining agreements, athlete representation, a lot of great, great things. He was my teacher. He wrote the book. He was my teacher in law school.

Bob Simon (15:47):
Oh, my God.

Tom Kherkher (15:49):
Turns out there's a Supreme Court case on point about foul ball-related injury. So I made a YouTube video. I talked about it. I said, "Look, does she have a case? Probably not. But hopefully, the Astros still do the right thing." Since, they've put netting up. Anyway, I made that video that night with a webcam at my computer. I don't have any employees. It's just me. Opened up my law firm eight days ago.

(16:16):
I post that video on YouTube. It's the first YouTube video I get that gets over 1,000 views. I get a call from the channel two news, which is the biggest local news channel in Houston. "Hey, Tom, we saw your video. We're doing a story on this issue. We need a legal expert. Do you want to be on the news?" Of course, I want to be on the news. So they come. They film me talk about the case. It runs on the 5:00 news the very next day.

(16:39):
At 5:45, I get a phone call that says, "Mr. Kherkher, it said on the news you're a personal injury lawyer. My eighteen-year-old son was just killed by an eighteen-wheeler."

Bob Simon (16:47):
Oh, my God.

Mauro Fiore (16:48):
Wow.

Tom Kherkher (16:49):
So I got that case. We'd eventually resolve that case a few years later for a lot of money. That proved to me, I said, "Hey." My original thought was if I just get one of these a year, it's worth it. One of these a year, it's worth it. So I kept on making videos and videos and videos. Flash forward five years, I am probably the most watched plaintiff's lawyer on social media with respect to long-form content.

(17:23):
There are a lot of creators out there who get billions of views on TikToks and short-form videos, but I'm talking about eight to 12-minute videos that, in my opinion, are a lot more valuable because they have staying power. People aren't just mindlessly scrolling.

Mauro Fiore (17:40):
You're making mini movies.

Tom Kherkher (17:42):
That's right.

Mauro Fiore (17:42):
They're like short movies.

Bob Simon (17:42):
That's why we wanted to pour this for you. But long-form content probably does far better on YouTube and even now, X, the old Twitter, because they promote it.

Tom Kherkher (17:51):
I don't really do anything on X, although we're going to try. My two main platforms are YouTube and Facebook. Actually, Facebook is my killer. Facebook in 2023, we did over half a billion minutes watched on Facebook.

Bob Simon (18:07):
A lot of people that are watching or listening, depending on what format, a lot of young lawyers come out of law school and they have that fear. I mean probably when you got that call like, "Who am I to be able to represent these folks?" They feel like, "How am I going to be able to generate revenue? How can I get cases?" I mean there's free platforms out there. I mean with a webcam, an iPhone, and content, you can do this.

Tom Kherkher (18:28):
That's right. Also, I'm lucky enough to-

Mauro Fiore (18:30):
You know what else the young lawyers out of law school [inaudible 00:18:32]-

Bob Simon (18:31):
Here comes the OnlyFans joke. Here comes the OnlyFans joke.

Mauro Fiore (18:34):
No. They want everything and they want it now.

Bob Simon (18:36):
That's actually-

Mauro Fiore (18:37):
That's what I think about young lawyers. I interview them when they come work in my office. They want it, and they want it now.

Bob Simon (18:43):
It's like Veruca Salt. We've watched Willy Wonka a million times this weekend because my kids. I love the movie.

Mauro Fiore (18:48):
The original Willy Wonka with Gene Wilder?

Bob Simon (18:49):
Amazing, and the new one is amazing. The one with who I love, Johnny Depp, It was terrible. That one's unwatchable.

Mauro Fiore (18:55):
Listen, that kid, that what's his name?

Bob Simon (18:57):
I forget his name. He's talented.

Mauro Fiore (19:02):
He's an amazing actor.

Bob Simon (19:02):
Talented. Have you seen it yet?

Mauro Fiore (19:02):
You kind of look like the kid.

Bob Simon (19:02):
He does.

Mauro Fiore (19:02):
Timothee Chalamet.

Tom Kherkher (19:03):
Really?

Mauro Fiore (19:03):
You look like him.

Tom Kherkher (19:05):
I've heard that before.

Bob Simon (19:06):
Tim and Tom, it's close enough.

Mauro Fiore (19:08):
That one's great.

Bob Simon (19:09):
Being a girl dad, you got to get used to watching all these things all the time.

Tom Kherkher (19:12):
The internet thinks I look like the guy from Parks and Rec. I don't know if you've-

Bob Simon (19:17):
Which guy?

Tom Kherkher (19:18):
His name's Ben on the show. I don't know the actor's name.

Bob Simon (19:20):
I haven't watched that.

Mauro Fiore (19:21):
I don't watch those kind of shows.

Bob Simon (19:23):
He's more into snuff films.

Mauro Fiore (19:25):
Yeah, snuff.

Tom Kherkher (19:27):
But yeah-

Bob Simon (19:27):
It's early. I got to get you going.

Mauro Fiore (19:30):
I'm into golf videos on YouTube.

Bob Simon (19:32):
Exactly. We were in Switzerland recently, and Mauro's just on his phone. What are you watching? He's just watching golf swing videos.

Mauro Fiore (19:39):
Yeah. I can just watch certain golf swings over and over because I feel if I watch enough of it, if I watch enough Rory-

Bob Simon (19:45):
That's right.

Mauro Fiore (19:45):
If I watch enough Rory, I figure maybe it'll just happen to me.

Bob Simon (19:50):
That's right.

Mauro Fiore (19:50):
I'll have that kind of golf swing.

Bob Simon (19:51):
That's right. Tom has a golf simulator in his office in Houston, which I was happy. I hit it, not straight.

Tom Kherkher (19:57):
It's great.

Bob Simon (19:57):
But it was awesome.

Tom Kherkher (19:59):
My lease was just up, my five-year lease for my office, and we renewed it. I took over about 2,000 extra square feet. My line in the sand was I will renew my lease here, but you have to let me put in a golf simulator, and they let me do it.

Bob Simon (20:16):
It's awesome.

Tom Kherkher (20:18):
It's a renter's market, right?

Bob Simon (20:20):
Mauro's been in this industry a long time, and I have there's a lot of folks that pay a lot for lead acquisition. They're paying so much money on advertising. You've generated thousands of cases, gotten this wrongful death case. We'll talk about some of the early cases that you've had, with very low spend.

Tom Kherkher (20:37):
Yeah. Well, in fact, it's the opposite. My Facebook and YouTube channel are actually profit centers.

Bob Simon (20:46):
Oh, really?

Tom Kherkher (20:47):
We make money off of the views we get. Actually, I have a presentation that I've given to about three or four conferences. My thesis to creating content is your goal should be to make money on YouTube and on Facebook because that's how you get your content promoted. If you've ever clicked on a YouTube video and you've seen an ad run before it, for instance John Morgan, if you click on one of my videos, you're probably going to see a John Morgan ad.

(21:21):
If John Morgan is paying a dollar to put his ad there, the creator of the video gets 55%, 55 cents.

Bob Simon (21:28):
Really?

Tom Kherkher (21:29):
YouTube gets 45 cents.

Bob Simon (21:29):
Really?

Tom Kherkher (21:30):
That's the revenue split. Now, you're not-

Bob Simon (21:34):
I had no idea about that.

Tom Kherkher (21:34):
Now, you're not getting a dollar per view. You're getting about, for me personally, it's about $7 per every thousand views, but-

Bob Simon (21:44):
Wow. When you get the millions of views, it adds up quickly.

Tom Kherkher (21:49):
There's a very long conversation to be had about the algorithms and how things work. But to boil it down in a way that lawyers can understand, if I have two videos and one video makes YouTube money and one video doesn't make YouTube money-

Bob Simon (22:06):
Guess which they're promoting?

Tom Kherkher (22:07):
Which one is the algorithm going to promote? It's going to promote the video that makes them money.

Bob Simon (22:12):
So do you feel like because you're so hyper focused, 10 to 15 cases at your firm, doing high-level, change-the-world shit, and then you have the other side where you're making movies?

Tom Kherkher (22:24):
Well, that's why we do that. Because for what we do, I'm incredibly over-staffed. I have a four-lawyer team working on 10 cases.

Mauro Fiore (22:38):
I hope my office doesn't see this. The lawyers in my office are like, "I got too many cases." I say, "No, you can handle a couple more. You'll be fine."

Bob Simon (22:50):
Each lawyer has 500 cases at his firm.

Mauro Fiore (22:51):
Yeah, my office is each one of them's got ...

Bob Simon (22:51):
That's not true, but it is.

Tom Kherkher (22:53):
A lot. Sure.

Mauro Fiore (22:53):
More than four, I can tell you that. More than four.

Tom Kherkher (22:59):
The reason for that is I spend probably 60% of my time on the content creation.

Bob Simon (23:07):
Wow, that's awesome. But do you find with the content creation that you can become so far educated within that space because you have to learn it so well to do the content?

Tom Kherkher (23:16):
Correct. It is a full-time job. I mean look at ...

Bob Simon (23:21):
Content creation.

Mauro Fiore (23:22):
I can make some funny videos, but I don't know what to do with them.

Tom Kherkher (23:25):
Right. But see, that's the thing. This is a big problem.

Mauro Fiore (23:29):
I can crack you up all day. But shit, that's not making me any money.

Bob Simon (23:32):
But it does convert. You could do a whole slip-and-fall series because you'd crush those.

Mauro Fiore (23:35):
Eventually. Sure. Eventually yes.

Bob Simon (23:36):
Dude, you'd make millions on slip-and-fall cases.

Mauro Fiore (23:37):
Thank God. One thing I know how to do in this world is I know how to work on slip-and-fall cases.

Bob Simon (23:42):
You should do an advertiser says, "Slip and fall in love with me," for Valentine's Day. It'd be good.

Mauro Fiore (23:47):
I love that.

Bob Simon (23:48):
I digress.

Tom Kherkher (23:48):
That's funny.

Bob Simon (23:49):
Thank you.

Mauro Fiore (23:50):
Women do find me irresistible. You know this.

Bob Simon (23:55):
He's been drinking, ladies and gentlemen. He's two deep.

(23:59):
So Tom, we're going to transition into now I mean we've gone full ... The last bottle, I think, is now ready for you.

Mauro Fiore (24:04):
I had a short conversation with Tom before, and he told me how most of his cases he joint ventures or he sends out.

Bob Simon (24:12):
Yeah. 99%.

Mauro Fiore (24:14):
The issue that I've always had with that is that, to me, you lose control.

Bob Simon (24:19):
Oh, that's a good topic.

Mauro Fiore (24:21):
You lose control of your cases, and you have to rely on who you sent it to to, one, do a good job, and two, to pay you. Those are the kinds of things that get me ... I would lose sleep at night.

Bob Simon (24:35):
I mean you're part of this too with the Attorney Share concept and Justice HQ.

Mauro Fiore (24:38):
Attorney Shares are cool.

Bob Simon (24:39):
But Tom's one of those folks that at an early age figured out his network, that he has the most impressive Rolodex that knows the best of the best that does every mass tort or single event. There's holes with that, of course.

Tom Kherkher (24:50):
Of course.

Bob Simon (24:52):
I think that's the hardest thing for lawyers. How many texts do you get a day? "Do you know a lawyer who does this, Mauro? Can you help me with this?"

Mauro Fiore (24:57):
Every day. All day.

Bob Simon (25:00):
So that goes-

Mauro Fiore (25:01):
In California and Washington because I practice in two states.

Tom Kherkher (25:05):
Yeah. I could talk about this for a really long time. It boils down tom one, my cost of acquisition on cases is negative.

Bob Simon (25:17):
Close to zero, negative, because you're getting paid.

Tom Kherkher (25:19):
It's negative. I actually-

Bob Simon (25:20):
You're getting paid to get cases.

Tom Kherkher (25:22):
Right. If anybody goes and watches my stuff, my screen name is @AttorneyTom.

Bob Simon (25:27):
Oh, we got this next, bro. We're going to put up this bottle because this is Tom's Good Lovin'. So @AttorneyTom.

Mauro Fiore (25:33):
Tom's Good Lovin' Bourbon.

Tom Kherkher (25:35):
But I only say that because I encourage anybody to go watch my YouTube videos or my Facebook videos, and you won't see me advertise. I very rarely promote my law firm. I'm starting to do it a little bit more now because we're experimenting. But for every 100 videos I make, I might talk about personal injury or some sort of thing that I have an agenda on maybe 5% of the time.

(26:08):
It's really just about building trust, making interesting content, doing true crime stories of cases that have already happened, that the case is already over. I have no way to monetize that case. The reason that's important is because it builds trust. People call and reach out. With that, I get a lot of random, "Hey, I was in a car accident in Oregon." Okay, I've never been to Oregon in my life, but I need to find a lawyer that I trust.

Bob Simon (26:41):
The best.

Tom Kherkher (26:42):
Oftentimes, what I'll tell people who call the firm is say, "Look, this is in Oregon. This is a standard soft tissue auto accident case. This is not something that we are going to work on. This is not something my firm's going to work on."

Bob Simon (26:55):
You tell them upfront?

Tom Kherkher (26:56):
Upfront. I say, "That's exactly why you should hire me because I'm going to get on the phone. I'm going to call the Bob Simons of the world, and I'm going to find you a lawyer who has a great reputation. It's not going to cost you anything extra because you're going to sign a contingency fee agreement, whether that's you're going to sign a 40% agreement with me or somebody else or a third or whatever it is, and I'm just going to split it with Bob on the back end."

Bob Simon (27:22):
But you now have the trust with that consumer or that victim.

Tom Kherkher (27:25):
Correct.

Bob Simon (27:25):
You act as their general counsel, and you find them the best. I love that. I love that.

Tom Kherkher (27:30):
We have a staff of seven. Of my seven staff, we have three people who are full-time intake fielding new calls. And then we have two people and really a third person for overflow for case updates. We tell clients, "Just because we're going to joint venture your case doesn't mean we're getting off the case." I mean at the end of the day, we're still on the hook, too.

Mauro Fiore (27:52):
Clients love to hear from them.

Bob Simon (27:54):
That's one of the big challenges that we have both ends, getting a lot of referrals and refer it out, is clients want updates. Attorneys want updates. So we're automating that through Attorney Share. There's some other good platforms to be able to cure that for you. But I mean shit, Tom, that's such a cool-

Mauro Fiore (28:07):
Well, I like the soft sell aspect of it.

Bob Simon (28:10):
But it's-

Mauro Fiore (28:10):
I've always been into the soft sell too, the same way. I mean I've been practicing a long time. I'm not a real self-promoter. But in a roundabout way I am, but I'm not in your face.

Bob Simon (28:23):
I tell people all the time when they call, I say, "Go vet three or four other firms and see if they're going to be able to take care of you like ;this."

Tom Kherkher (28:27):
I say, "If you're calling me, it means you watch my stuff. You trust me. Do you trust me enough to go recommend a lawyer to joint venture this case with? You know our interests are aligned because I want to refer to the person who can get you the most amount of money because that's how I'm getting the most amount of money."

Bob Simon (28:42):
I think the whole industry should be that way. It frustrates me when it's not.

Tom Kherkher (28:46):
Yes. Because you know there's a $10 million case out there. You sign up with the wrong lawyer. They settle it for a million dollars. They pat the client on the back, tell them they did a great job. Whereas if that lawyer would have referred it to somebody else-

Bob Simon (29:00):
Somebody else that knew what they were doing, could be a $10 million case. Every day the same.

Tom Kherkher (29:03):
Everybody, the pie grows. I always use the analogy, a heart surgeon. If you need a heart surgery, you want to go to a heart surgeon. You might have called me. I might be the best orthopedic surgeon in the world, but this is a heart surgery. So let me go find you your heart surgeon.

Bob Simon (29:19):
For lawyers, it's like would you rather make 100% of a million and work all day or make 50% of 10 million and find the best.

Tom Kherkher (29:26):
But, Mauro, back to your concern. I'm sure just with the volume of cases, there are fees that people will forget to send or won't send maliciously or whatever. But I'm not afraid of that. Let me do 3,000 cases and have one person burn a bridge. I haven't run into that yet, but-

Bob Simon (29:48):
And that's what, yeah ...

Tom Kherkher (29:50):
That's not going to deter me from-

Bob Simon (29:56):
This is from Booze Outlet. We have a very sophisticated company called Booze Outlet. We work a lot with it. Mauro and I source a lot of alcohol from. They're doing their first speakeasy here in California that I'm very excited for. It'll be in SoCal or San Diego. But they will source anything in the world for you within a matter of hours or days. I had them run an impossible task to find Tom's Good Lovin'.

Tom Kherkher (30:20):
All right. I love.

Bob Simon (30:25):
Tom's Good Lovin' out of New Jersey because this is Attorney Tom that we're sitting here with.

Mauro Fiore (30:29):
I'm up for a New Jersey whiskey. Why not?

Bob Simon (30:33):
Oh, you like New Jerseys?

Mauro Fiore (30:35):
I like-

Bob Simon (30:35):
I've never had a New Jersey whiskey.

Mauro Fiore (30:37):
I like having [inaudible 00:30:38]-

Tom Kherkher (30:38):
New Jersey.

Bob Simon (30:38):
Okay.

Mauro Fiore (30:39):
Let's give it a whirl.

Bob Simon (30:40):
This is to the Garden State.

Mauro Fiore (30:43):
What is this here? Is it just a straight-

Bob Simon (30:46):
It's a rye whiskey, my friend. We did a lot of ryes with Tom, even though this one was not a rye, but it was a Nye, Texas. They should have done a rye. But this is Tom's Good Lovin', and it's 45% alcohol, which I'm a big fan of high proof. It has a picture of a motorcycle with a little sidecar on it. [inaudible 00:31:03] with a lot of motorcycles, so I thought it was very apropos. I don't know what that word means. But Tom, you didn't even, "Cheers," dude.

Mauro Fiore (31:09):
It's a little hot.

Bob Simon (31:10):
That's at least 15 minutes bad luck.

Tom Kherkher (31:12):
Cheers.

Mauro Fiore (31:14):
Cheers. This one's spicy. This one is much spicier than the last two.

Bob Simon (31:20):
Oh, see, I like this one.

Mauro Fiore (31:21):
It's spicy.

Bob Simon (31:22):
This is I want to thank our friend, Nico, from Booze Outlet for finding this impossible bottle to find.

Mauro Fiore (31:27):
If you need the good booze, call Booze Outlet.

Bob Simon (31:29):
That's right. Tom, how did you get the handle, Attorney Tom?

Tom Kherkher (31:37):
Well-

Bob Simon (31:38):
I mean come on. It's hard.

Tom Kherkher (31:40):
Really? You think so?

Bob Simon (31:41):
No.

Tom Kherkher (31:41):
Well, when I started in 2019-

Bob Simon (31:44):
But still, that's-

Tom Kherkher (31:45):
Actually, I got the handles in 2018 because I-

Bob Simon (31:48):
How does Attorney Tom not-

Tom Kherkher (31:49):
... reserved the handles early.

Bob Simon (31:50):
While you were in law school?

Tom Kherkher (31:51):
Yeah.

Bob Simon (31:52):
Oh, my God. We have another guest that's going to be on the show, Ryan, who's Attorney Ryan, but he didn't get Attorney Ryan.

Tom Kherkher (31:58):
No. Do you want to hear-

Mauro Fiore (31:59):
I'm Attorney Mauro on Twitter.

Tom Kherkher (32:01):
Do you want to hear the story? When Ryan Stygar is here, ask him why his name is Attorney Ryan.

Bob Simon (32:09):
Oh, I want to hear this. Because there is an Attorney Ryan, but he's in Louisiana. I know him.

Tom Kherkher (32:13):
Yes.

Bob Simon (32:14):
Interesting.

Tom Kherkher (32:15):
I know Ryan, too. He's a great guy.

Bob Simon (32:16):
I think so, too. We have a lot of AI talks. This is funny.

Tom Kherkher (32:20):
But ask Ryan Stygar why his name is Attorney Ryan. It's because he originally was something else, and he messaged me. I said, "Dude, that's too confusing. Just do Attorney Ryan."

Mauro Fiore (32:33):
I wanted to always be just Mauro Fiore on social media. But just by some random coincidence, there's a fucking director named Mauro Fiore who's an Academy Award-winning director. He did Avatar, and Armageddon. He does these huge blockbuster movies.

Bob Simon (32:51):
He did Face Jam, Pulp Friction, Breast Side Story.

Mauro Fiore (32:55):
You Got Male.

Bob Simon (32:55):
You Got Male, M-A-L-E. He did all those films.

Mauro Fiore (32:58):
No, those are Bob's favorites, inside joke. Actually, they're Rob May's favorites.

Bob Simon (33:04):
They're Rob May's favorites.

Mauro Fiore (33:06):
But no, so this guy, Mauro Fiore's a director who's got the Mauro Fiore shit locked up. I always think because I graduated from high school. I'm from SoCal, but after I graduated high school, I never went back to where I went to high school. So I always think, because I see these movies and you'll see Mauro Fiore in all these big blockbusters. I think these people must think it's me because how many Mauro Fiores can there possibly be?

Bob Simon (33:29):
And in Hollywood.

Mauro Fiore (33:30):
I never met a guy named Mauro, let alone Fiore. Got the same fucking name. So I couldn't get my own name because this director's got them all. So I'm Fiore Legal.

Bob Simon (33:38):
Imagine being Robert Simon. It's my dad plus a million.

Tom Kherkher (33:42):
Well, originally when I opened up my law firm, it was Kherkher law firm, PLLC. I thought that would be great because I thought a lot of people were going to look up-

Bob Simon (33:51):
I think dad.

Tom Kherkher (33:51):
... my father's name and then contact me.

Mauro Fiore (33:54):
Sure.

Tom Kherkher (33:55):
But it is-

Bob Simon (33:56):
On the way here, I found out a father and son, of course, they have the same last name. The father had to sue the son to-

Tom Kherkher (34:02):
That's Ted Sink.

Bob Simon (34:04):
Yes. Oh my God, I just heard the story.

Tom Kherkher (34:05):
Ted is the son is a great friend.

Bob Simon (34:07):
Awesome. Awesome.

Tom Kherkher (34:08):
He's a wonderful lawyer.

Mauro Fiore (34:09):
The dad sued his kid?

Tom Kherkher (34:11):
Yes.

Bob Simon (34:11):
We'll tell the story maybe off camera. I want to get Ted on to talk about this because I just learned the story. He's one of the smartest dudes you'll ever meet.

Tom Kherkher (34:15):
Ted is a wonderful lawyer, one of the smartest lawyers.

Mauro Fiore (34:15):
Turner? Ted Turner?

Bob Simon (34:18):
Ted Sink. He's in South Carolina.

Tom Kherkher (34:23):
One of the best lawyers probably in the country.

Mauro Fiore (34:25):
South Carolina?

Bob Simon (34:25):
Yeah.

Tom Kherkher (34:26):
Great guy.

Bob Simon (34:26):
I think he went to Yale. He's-

Mauro Fiore (34:28):
I like South Carolina. They got a lot of Waffle Houses.

Bob Simon (34:30):
They also have a lot of golf courses. That's two things you love.

Mauro Fiore (34:32):
I like Waffle House, and I like golf. Those are two of my favorites.

Bob Simon (34:37):
He does. We used to go to South Carolina every year as kids. We went to Myrtle Beach and drove 12 hours in the van, did a caravan all the way down. But yeah, very interesting. But you guys have a good relationship.

Mauro Fiore (34:47):
Back to Attorney Tom. Back to Attorney Tom.

Tom Kherkher (34:49):
Yeah. We have a great relationship. But anyway, after about eight months of being open, my SEO guy called me and said, "Listen, you're getting buried. You're not getting any cases. Your website has no hope because Kherkher is such a unique last name and it's dominated by one person."

(35:11):
I already had started the Attorney Tom social media brand as well, but then we transitioned my law firm to attorneytom.com. So my email address is attorneytom.com. My staff, everybody has an Attorney Tom email address. That was done essentially out of necessity because we were getting buried under SEO.

Bob Simon (35:33):
We rebranded because I was at the Simon Law Group, and we did at just Justice Team. So everything is just much easier to remember. Consumers remember it. I tell the story to every your lawyer. I say, "When you open your own firm ..." When I was at my first firm out of law school, I was at one, my email address was @lntlb.com.

Mauro Fiore (35:51):
What the hell is that??

Bob Simon (35:53):
Dude, that's what I'm saying. How many times I had to say phonetically how somebody could just remember my email, let alone a website. It's just like a horror story. Today's consumers, it got to be quick and easy.

Tom Kherkher (36:01):
Totally.

Bob Simon (36:03):
Man. So we're at the tail end of the episode here, Tom. We spent some time. We went to the Houston Whiskey social together. You missed that one.

Mauro Fiore (36:13):
I sent you my VIP ticket.

Bob Simon (36:14):
He did. Actually, I gave your VIP ticket to his dad. I forgot about this.

Mauro Fiore (36:17):
You're kidding?

Tom Kherkher (36:17):
All right. There we go.

Mauro Fiore (36:18):
Yeah, because you know what? It's funny. I forgot I bought the ticket because Bob sends me random text messages all the time. "Hey, buy this, this, that." I said, "Oh shit, I bought it." I don't know. I think I picked 500 bucks for this ticket-

Bob Simon (36:29):
Yeah. It was a good ticket.

Mauro Fiore (36:30):
... on what's that? One of his weird ticket companies.

Bob Simon (36:34):
Eventbrite. It's not weird.

Mauro Fiore (36:35):
Eventbrite. Yeah, Eventbrite.

Bob Simon (36:36):
It's pretty standard.

Mauro Fiore (36:37):
So I paid 500 bucks for this, and it was in Houston. I forgot. I'm sure Bob mentioned it to me a half a dozen times, but I'm a little shaky on that. I'm not too good with dates. So the day of the event or the day before the event, I got an email from Eventbrite. "Oh, your event's coming up." I was like, "What event?" I looked it up, and I had a VIP ticket to the Houston Whiskey. I said, "Hey, Bob, I forgot I even bought this $500 ticket. Here give it to somebody."

Bob Simon (37:03):
I was at lunch with Tom.

Mauro Fiore (37:04):
I said, "Here, give it to somebody."

Bob Simon (37:04):
He's like, "Hey, my dad might want to go." I was like, "I got somebody that could just give you the ticket." Dude, it was his dad.

Mauro Fiore (37:08):
Damn, I missed it. It was a Young Presidents or whatever Whiskey Social.

Bob Simon (37:13):
YPO. We literally drank a lot of ... We had Pappy 23. We had the OFC, a lot of stuff you'll never see.

Mauro Fiore (37:19):
We drank a bottle of Pappy 23-

Bob Simon (37:21):
In one night.

Mauro Fiore (37:22):
... out at dinner the other night. A friend of ours brought a bottle of Pappy 23.

Bob Simon (37:25):
A lawyer we do a lot of work with, he's an amazing trial lawyer, brought it to dinner with Mauro and I. We drank the entire bottle.

Mauro Fiore (37:30):
He brought it to the wrong dinner because we drank the whole bottle.

Bob Simon (37:33):
I think he thought he was going to get it back.

Mauro Fiore (37:36):
He got the bottle back just to put up on the shelf empty, but ...

Bob Simon (37:40):
Well, Tom, tail end of the interview here. You're 29. I just want to have you end the show with this because you've probably inspired hopefully a lot of young lawyers to realize that they don't have to be beholden to big law. They can create their own funnels, their own brand. What's the next five to 10 years look like for you? And how can you just inspire the rest of these young lawyers to do what you did?

Tom Kherkher (38:02):
So I'm doubling and tripling down on content creation. I've been investing in hiring script writers, graphics people, animators, editors. So I want to be a full production house.

Mauro Fiore (38:17):
You're like Pixar over there in Houston.

Tom Kherkher (38:20):
The legal-

Mauro Fiore (38:21):
The legal Pixar.

Tom Kherkher (38:21):
Yeah. Yes. The worst version of Pixar for lawyers is what I'm trying to be. With that comes a lot of challenges, which is why I'm really excited we connected about identifying these cases. Not only is it a viable case because sometimes we get a lot of weird things like, "Hey, I took this drug. I developed cancer. Is there something here?" But also who to send it to.

Mauro Fiore (38:51):
Sometimes I take a drug, and I think I'm a lizard. But that's different.

Tom Kherkher (38:55):
Yeah.

Bob Simon (38:56):
He's licking rocks.

Tom Kherkher (38:59):
Yeah. But actually, we were talking about this earlier. I feel like I'm tackling the problem of is there a potential case? I'm building out a newsletter. It's not a newsletter in the sense that I'm going to write articles about things you should know, blah blah blah. No. This is a whole nother conversation which we don't have time for. But I essentially track every mass tort campaign that is out there. I track the Morgan & Morgans of the world if they launch a new advertising campaign.

(39:37):
I track websites. Again, I'm going to pick on Morgan & Morgan just because they're the big bad beast, and they're easy to pick on. If Morgan & Morgan updates a new page, creates something on their website, I get a notification. I have tracking software that follows basically what I want on the internet. I attribute a lot of my success to just knowing what's going on.

(40:00):
So I'm creating a newsletter that is being sent out weekly that is just disseminating that list of, "Hey, there are 150 active torts being advertised for on the internet." That's a way for me to become the center of the tort universe, so I meet the people like you. And then on the other side of the equation is once you have a case, how do you efficiently get that over? That's where I'm excited-

Bob Simon (40:29):
To the best person for that lawyer case.

Tom Kherkher (40:30):
Yeah. That's where I'm excited on working with you and Attorney Share to go and do that. So if anybody's watching, the newsletter is called Lawsuit Review, lawsuitreview.com. I promise you will not get bombarded. We are going to send a list once a week of all the active torts being advertised. That's it. No opinion pieces, no nothing. You can understand what is going on.

(40:58):
So if somebody calls your office and says, "Hey, I have this obscure case that you've never heard of," you might say, "Hey, I know this is a tort because I've seen it." And then I can go refer it out and monetize that lead that you got to your firm. That's the whole thing. You co-counsel. Find the best for the best.

Bob Simon (41:16):
Yeah.

Tom Kherkher (41:16):
It's totally free. This is free newsletter. What I get out of it is I want people to contact me. When they say, "Hey, Tom, I have this obscure thing that nobody's heard of," I say, "Okay, great." My job is to vet obscure things because I get a lot of obscure things to my door.

Bob Simon (41:31):
I got defrauded an NFT or a security, and Tom wants to take you in federal court and create a new law.

Tom Kherkher (41:38):
That's where I'm-

Bob Simon (41:39):
I love it.

Tom Kherkher (41:39):
That's my next five to 10 years.

Bob Simon (41:42):
We're at the end of the episode here, Tom. You have to pick what is your bourbon of proof. We've tried three very different whiskeys from across the nation. You have to pick which one is your bourbon of proof.

Mauro Fiore (41:53):
Tom's Good Lovin', and Garrison Honey, what's your bourbon of proof?

Tom Kherkher (41:55):
My favorite one was probably the honeydew one.

Bob Simon (41:59):
Get used to that.

Tom Kherkher (42:00):
Yeah. But it's hard to bet against the one that's got my name on it, Tom's Good Lovin'.

Bob Simon (42:05):
Tom's Good Lovin'. Well, one final cheers to Tom's Good Lovin'. Well, I don't got much alcohol left because we drank it all. But Attorney Tom, thank you for coming on.

Tom Kherkher (42:15):
Thank you. Thanks for having me on.

Bob Simon (42:16):
A poet. Didn't even know it.

Mauro Fiore (42:20):
Keep on rocking in the free world, as Neil Young says.

Tom Kherkher (42:22):
That's right.

Bob Simon (42:23):
Did he say that?

Mauro Fiore (42:24):
Yep.

Bob Simon (42:25):
I thought you made it up.

Mauro Fiore (42:25):
Nope.